Friday, March 18, 2011


Finished a sweet assignment for BYU's McKay Today. For an article on keeping kids fit through their lives as told by a PE teacher/life coach. The AD wanted something fun and light with healthy foods and exercise.
They needed three images and I sketched out three loose concepts. Above is a kids based one with fruits and even a grapefruit slice bicycle.
The next series was more directly a concept the AD had of using fruits and veggies as excercise equipment, my fav here is the bicycle driven snack machine. Seems like a good idea to patent.
And lastly the idea of a life coach who is over the top and training people in places that are not the gym. Like dinner while doing push-ups and chair pose at your desk without a chair.
Ultimately they ended up picking my three favorite illustrations of the bunch. The Bi-cep fruit boy at the top, the vending machine, and the grapefruit bike. He just asked that there be a range in age.
Here are the other two finals. Seems like I'm doing a lot of bikes lately? Weird.

1 comment:

  1. Zach, your work is amazing and always funny, imaginative and makes me laugh out loud! Your collaborations with Lydia are a 1-2 knockout punch! :-)