I did a piece for The Atlantic that is out on newstands now. This job was partly a result of my being outed for being a Deadhead and...well yeah I admit it. I LOVE the Dead. Not in that college dorm/ American Beauty/lightweight kind of way. But in a deep, Dark Star counting /Cornell 77 /Set 2 kind of way.
Anyway, this article is really interesting in that it explores the visionary way the Grateful Dead approached marketing, creating value by giving away your product for free, forging social networks etc. All the things that corporations are trying to do today in a post internet world.